With more than 845 million monthly active users on Facebook and Twitter estimated to have 250 million active users by the end of the year, it’s clear that social media is an expected part of any business’s strategy. We’ve already outlined the top reasons why HR professionals should participate in social media, but now we’re going to tackle the ways your recruitment strategy can benefit from a social media presence.
What kind of social media presence? Sure, your company may already have a Facebook page, but we’re speaking of a dedicated social media career presence like a Facebook careers page, a blog or a Twitter job feed. It’s a place, like the careers portion of your website, that’s specifically dedicated to describing your company’s employment opportunities. It’s a place to share job listings, benefits, career advice, and interesting anecdotes about your company. And here are the top 5 reasons why it’s great:
1. Reach a new audience.
Social media websites rank high in search engines like Google. That means potential candidates have an increased chance in stumbling upon your company’s Facebook or Twitter presence before they even seen your website. Also, sites like Twitter allow you to add hashtags like #jobs, #career, or #marketing. When people search these hashtags on Twitter, your tweet – and the link to your job posting – will appear.
2. Communicate directly with job seekers.
The instant feedback and quick questions you’ll receive over Facebook are insightful. Maybe a job positing is confusing or maybe your job application process is a bit confusing – you’ll find out fast once you establish a community online.
3. Make your company look good.
Besides being insightful, the feedback you receive and the responses you give can make your company look good – really good. Respond to inquiries or complaints in a timely fashion and with a positive attitude, and potential candidates may be more willing to apply for a position.
4. Gather social referrals.
If you play your cards right, current and potential employees may begin posting positive comments about your company on their own – and those social referrals are priceless! Never underestimate the value that can be added to your company when a potential candidate sees someone else post on your page, “Just applied for that amazing marketing job! I’d love to work for your great company!”
5. Give a friendly voice to the process.
Job listings are usually not very editorialized. When you post a job on social media, it’s a chance to have more fun: call out interesting details about the position, give a quote from a current employee, or handpick the top three benefits of the job. The application process suddenly seems a lot less daunting for potential candidates.
To easily gather fans for your new careers page, send occasional Tweets or Facebook posts from your current business-based social media accounts. Interested followers will jump over to the new careers-based presence and help it grow.
How ABR Utilizes Social Media
So what DOES social recruiting on a blog and Facebook look like? Check out the “Careers and Job Search Tips” section of the ABR blog and see how we interact with ABR job candidates on our Facebook page. Like ABR while you’re there! ABR also has an RSS feed to Twitter promoting our open job opportunities. In addition, although this blog did not touch on LinkedIn, you can find us there, too. ABR utilizes our LinkedIn group and company pages to recruit staff for our branches and corporate office.
ABR Employment Services provides employment opportunities to job seekers and staffing solutions to employers throughout Wisconsin. ABR provides temporary, try-before-hire and direct hire job opportunities in: customer service, data entry, receptionist, office assistant, administrative assistant, assembly, packaging, machine operator, warehouse, janitorial, CNC, welder, forklift, maintenance, and call center.