ABR Wins American Staffing Association National Communications Award

September 18th, 2012

ABR Employment Services won a Specialty Advertising Merit Award in the 2012 American Staffing Association Staffing (ASA) VOICE Awards competition. This national annual awards program recognizes the best ASA member communications campaigns in 16 categories, from direct mail to social media.

“Our goal was to design a fun, attention getting campaign,” said Joan Starszak-Pajari, ABR’s marketing specialist. “The Packers had won the Super Bowl so football was top of mind. We  designed custom packaging imprinted with whimsical copy phrases coupling ABR and football. We inserted foam footballs imprinted with ABR’s logo, website address and social media icons and delivered the complete package to prospects during the official start of the NFL football season. It was a big hit!”

The ASA Staffing VOICE Awards competition recognizes the voice, originality, innovation, creativity, and effectiveness—or VOICE—of ASA member communications campaigns. A panel of communications experts judges the entries in two award classes, for independent and national staffing firms, on general appeal and overall quality, content and message, originality of approach, target audience, and objectives.

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