Social Recruiting: Where The Candidates Are And How To Attract Them

April 14th, 2014

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The Undercover Recruiter recently partnered with Jobvite to poll how job seekers are using social media and mobile to conduct a job search. Following are a few highlights:

  • Recruiters prefer LinkedIn when searching for candidates
  • Yet, 76% of social job seekers found their current position via Facebook
  • Twitter is the most popular place for a job seeker to ask for help and advice

At ABR, we have determined our candidates are most active on Facebook. However, candidates of Kinsa Group, our food and beverage executive search recruiting firm, are most active on LinkedIn. Thus, by monitoring and reviewing our social media site analytics, our recruiting campaigns are targeted to appropriate audiences.

Taking the Social Recruiting Plunge

Social media today provides tips on how your organization can start recruiting and sourcing effectively. Although tips 1 through 3 may not align with your company’s social media policy, these points are universal and important to follow:

  • Make it easy for your candidates to reach you on your public profile
  • Don’t focus on sales; focus on building your brand reputation as an employer of choice
  • Include a human element to your professional profile
  • Identify what interests your followers and provide content accordingly
  • Start small; you don’t have to have a presence on all sites

Have a question about getting started in social recruiting? Submit your question below.

About ABR Employment Services 

Founded in 1987, ABR Employment Services provides administrative, call center, light industrial and skilled industrial employment opportunities to Talent and Workforce Solutions to companies throughout Wisconsin and in Winona, MN.  ABR is a 2014 Best of Staffing Talent and Best of Staffing Client company.

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