How to Sell Yourself In A Cover Letter

November 2nd, 2015


Ever heard the phrase ’30 second elevator pitch’? The term itself comes from a scenario of an accidental meeting with someone important in an elevator.  If the conversation inside the elevator is interesting, it will either continue after the elevator ride, or end in scheduling a formal meeting. In this case, the formal meeting is an interview.

When job hunting, it’s important to create your ’30 second elevator pitch’ to use in cover letters and at job fairs (or other networking events). Your ‘pitch’ should answer these questions:

  • Your background and experience
  • Where you work and your accomplishments
  • What kind of job you are looking for

Keep in mind you are providing a summary about yourself; not your life story. The pitch is intended to stress the benefits you can offer to the company. Example, if your background and experience is in customer service, your pitch might be:

I have two years of experience working in a fast paced call center at a company that provides home owner warranties. I respond to customer needs while providing service with a smile. In addition, I resolve customer problems and accurately document calls using a computer. I have been repeatedly recognized by my supervisor for providing outstanding customer service. When new customer service representatives join the team, they often job shadow with me until they are comfortable taking calls independently.  I am ready to take my  career to the next level and am applying for the position of customer service trainer.  

Remember, you never get a second chance to make a great first impression. While preparing your pitch may feel and sound awkward at first, with patience and practice, it will flow naturally. For additional ‘elevator speech’ preparation tips, check out the career library at ABR JobConnect.


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